About Us

The itti bitti nappy co was established late in 2005, when Newcastle mum to two and cloth nappy lover Sue McLachlan, designed a uniquely shaped, fitted cloth nappy to suit her itty bitty daughter. Unhappy with the bulk of many nappies, which were especially large on a small baby, Sue’s design was very trim, much trimmer than anything else on the market. The slim crotch and high cut shape of the front suits not just small babies but those with chubby legs as well, with a super snug fit making them truly as tiny as a disposable. The low rise means a fantastic fit under clothes designed for disposables too. The nappies were named after Sue's itty bitty daughter as she was the inspiration for the design.

itti bitti nappies were incredibly popular, and within just a few months, they became one of the most sought after nappies in Australia. The popularity increased so much that the nappies were often sold within minutes of them being released, sometimes the demand even causing the website to crash! Thankfully it has now become much easier to get hold of an itti bitti, with production increasing substantially to meet the demand, but we're not quite there yet - production is still on the rise and we hope to get to the point of having all nappies instock at all times within the next few months.

The itti bitti family has grown a lot in the past year and you may find yourself dealing with any one of the awesome team. The itti bitti team comprises of:

Sue: founder, designer and wholesale accounts manager. Also known as the boss - or sometimes 'the bossy one'
Brad: warehouse manager/inventory organisation
Kath: customer service
Len: business development and systems administration
Leah: best person in the whole world aka snapping queen
Dawn: all around helping legend
Vicky and Chris: the super efficient UK/Europe distribution managers
Our team of fabulous sewers
and last but not least, we'd be lost without Melissa Baker, who does an amazing job with our website and graphic design

We're here to help with any queries, no matter how big or small, so please feel free to contact us at any time.

We want your cloth nappy experience to be fun and easy, our top quality nappies come in a rainbow of colours and funky limited edition prints so you can show off your bub’s tiny cloth bum with pride. Trim, funky nappies to help you leave a tiny footprint – go cloth, go itti bitti!