About Us

itti – design inspired by family.

From itty bitty beginnings...

itti has grown out of the family business, the itti bitti nappy co, which was created from Newcastle Mum Sue McLachlan's dining room table, in 2005. Originally created for Sue’s itty bitty daughter Maia, these funky, slim fitting nappies are now the top Australian brand. itti bitti nappies literally took the world by storm and within just a couple of years, became a favourite worldwide being sold in over 25 countries. With the luxurious minkee fabrics and absorbent bamboo and microfibre soaker pads, these cloth nappies don't just look good, they work well, so it is no wonder they are loved by so many parents.

...to global success story

itti bitti has received a plethora of awards, including 2012 Best Modern Cloth Nappy Brand at the Cloth Nappy Awards and in 2011 the company was thrilled and humbled to win many awards. The highlight was winning the NSW Small Business Exporter of the Year and being alongside some incredible businesses as a finalist in the 2011 Australian Export Awards.

Providing everything you need for baby and family

itti is proudly the home of the multi award winning itti bitti nappies, but itti is now so much more than nappies. itti features a fabulous range of products hand picked, so you can find a beautiful range of everything you need for your baby and your family. Our product list is growing every month as we discover more and more beautiful things, so make sure you check the site regularly to see what is new in store. From toys, to baby essentials, baby carriers to silicon teething jewellery, itti has it all.

Superb customer care makes shopping at itti fun and easy

Our amazing customer care team are happy to help with anything you need, whether you need a hand deciding which itti bitti nappy is best for your baby, or some help choosing a beautiful gift for a friend. Just say hi on 1300 445 008 or hello@itti.com.au

If you would like to learn more about itti bitti nappies and how to use them, please check out our YouTube channel below